Rihanna Rocks New Red Hair Color and Haircut. We all know that Rihanna loves to switch up her hairstyle and recently in Rio she’s been seen out and about wearing a new red haircolor. Her new haircolor is definetly for the bold, we’re talking full on bright cherry red. Rihanna also works a new crop cut on stage to really bring out her new haircolor. The cut of course is edgy and goes perfect with Rihanna’s style. Plus it really brightens her carmel complexion. You can see her new look below. She proves once again that short hair is in. Are you loving Rihanna’s new red haircolor?